Rally Central will have a new look in 2024 with Pedders Suspension & Brakes coming on board as its name sponsor.
Featuring at all six rounds of the 2024 Bosch Motorsport Australia Rally Championship (ARC) season, Pedders Rally Central will serve as the main hub of each event.
At every rally, Pedders Rally Central will be where all teams and crews will be based and complete their all-important services, while also housing the final podium presentation and other activations.
It won’t be the first time Pedders will back Rally Central, with the highly successful brake, steering and suspension specialist having done so for Kennards Hire Rally Australia in 2019.
Pedders Suspension & Brakes Director Scott Pedder was thrilled to have the company return to the ARC and back Rally Central.
“Pedders is delighted to sponsor the Pedders Rally Central for the 2024 Bosch Motorsport Australia Rally Championship season,” Pedder said.
“It’s been a long time coming as our previous partnership was cut short, but we are excited to be back sponsoring a significant part of each rally.
“Pedders has been a long-term supporter of Australian motorsport, and in particular both rallying and the ARC, and we will use this sponsorship as part of an extensive leveraging campaign to drive the Pedders brand forward.
“We also hope to help build also the ARC brand and the presence rallying in general.”
Motorsport Australia CEO Sunil Vohra thanked Pedders for its unwavering support of the championship.
“It’s no secret that Scott and the whole Pedders team are big supporters of the ARC, so to have them come on board as a partner and backing Rally Central is fantastic,” Vohra said.
“Pedders Rally Central is an integral part of rally, as it’s one of the only opportunities where fans can get up close and personal with Australia’s best rally drivers.”
Pedders Rally Central will remain free of charge for all spectators to attend, where they can watch team mechanics work against the clock for repairs and chat with drivers.
The opening round of the 2024 Bosch Motorsport Australia Rally Championship season will be Rally of Canberra on 5-7 April.
