According to Kumho Tyre Australia National Marketing Manager, David Basha, the ARC forms a key part of Kumho’s sports marketing strategy.
“Kumho is proud to be closely aligned with the ARC and we are very pleased to be able to enhance our strong partnership by stepping up to the naming rights position this year” said David Basha.
“We’ve been a significant contributor to the sport over the past 6 years and we are keen to continue our relationship into 2016 and beyond.”
“The Kumho Tyre ARC covers some of the toughest roads in Australia and the knowledge we gain through rally directly influences the development of our normal road tyres for the Australian market.”
The 2016 Kumho Tyre Australian Rally Championship® kicks off in Western Australia for the Quit Forest Rally on 22nd April, followed by another 4 rounds across Australia, culminating with the final round at Rally Australia in Coffs Harbour on 17th November.
Since its inception in 1960, Kumho Tyre has been a model of steady growth amid dramatic changes of business landscape. Driven by innovation in management and technical development Kumho has become one of the largest tyre companies in the World.
Kumho has succeeded in the development of superior tyres for all vehicles including high performance, passenger, sports utility and recreational vehicles, as well as light trucks, heavy truck and buses, industrial, agricultural, mining and construction vehicles as well as aircraft.
Kumho produces more than 68 million tyres annually with a massive research and development program which comprises more than 600 research personnel and 300 testing machines at proving grounds in South Korea, China, Europe and North America, Kumho leads the world with the latest in tyre technology, safety and performance. In Australia Kumho markets an extensive range of tyres for cars, 4WD’s, light commercials, trucks and buses with a network centred around five state locations with the ability to distribute tyres to retailers across all areas of Australia.