Lightforce, Australia’s leading manufacturer of professional lighting systems, has secured naming rights for not one, but two major motorsport events in South Australia for 2017.
Lightforce Rally SA, South Australia’s round of the Australian Rally Championship®, will run under the naming rights of Lightforce for the second year in a row. Lightforce Rally SA will again be run on the roads around Mount Crawford Forest on 15-17 September 2017.
In addition Lightforce have taken naming rights to one of Australia’s newest and most exciting rallies – Rally of the Heartland. The event will be known as Lightforce Rally SA - Rally of the Heartland, and will be held in South Australia’s mid north on 2-4 June 2017.
Based around Burra, Lightforce Rally SA - Rally of the Heartland will bring the South Australian Rally Championship and a range of iconic rally cars to the picturesque Flinders Ranges, the heart of Lightforce Country.
The organisers of both events, RallyOne, will work with Lightforce to promote the South Australian company’s premier quality range of lighting systems, including LED light bars, spotlights and more both locally, in the mid North and across Australia through these two events.
Lightforce products will get an innovative showcase during Lightforce Rally SA’s iconic Forest and council road night stages. These stages are a unique feature of the South Australian events, run in full darkness. They provide a challenge for competitors, a spectacle for the public, and a great opportunity to see the capability of Lightforce’s South Australian products.
"Lightforce is proud to be naming rights sponsor of the 2017 Lightforce Rally SA and Lightforce Rally SA - Rally of the Heartland. We have called South Australia home since our inception and pride ourselves in supporting local events and initiatives. With the launch of our LED light bar range, we feel that we have a selection of products which correlate perfectly with the needs of this market.” said Ben Meddows, Lightforce Marketing Specialist.
Rally Director, Ivar Stanelis, said he was delighted that Lightforce had agreed to team up with both of the Rally SA events. “This is a truly significant partnership. We’re thrilled to have a high quality South Australian brand like Lightforce supporting us. Rallying focusses on action and durability, which underlines the Lightforce brand’s unparalleled strength and toughness. This association is great for the sport in Australia generally and great for us locally, and I am confident it will be beneficial to both organisations."