Wednesday 09 July, 2008

Rallycorp

Rallycorp Pty. Ltd. is the company that has been licensed by the Australian Motor Sports Commission (AMSC), the commercial arm of the Confederation of Australian Motorport (CAMS), to promote and develop the commercial rights of the Australian Rally Championship.

Rallycorp was formed in 1999 with the prime objective of commercialising and growing the Australian Rally Championship through:

  • sponsorship
  • merchandise
  • internet
  • television
  • corporate hospitality

Rallycorp seeks to exercise its commercial rights in a manner that will:

  • Enhance the image and value of the ARC
  • Explore all available revenue sources, but particularly sources other than those related to existing competitors and organisers
  • Create an image for the ARC which is modern, dynamic and easily recognisable
  • Ensure the ARC maintains a strong and popular image for quality and safety
  • Value the sponsors and other stakeholders of the ARC, the competitors and the organisers
  • Achieve a high common level of event organisation and imaging
  • Increase the media coverage of the ARC

 

In addition, Rallycorp is committed to the concept of a vibrant and successful championship that can be used as the ‘flagship’ to promote the growth of Australian rallying at all levels.

Rallycorp is a unit trust, owned by the following unit holders:
Australian Motor Sports Commission 37.3%
Host Broadcaster (Currently Network 10) 10.5%
Australian Rally Sport Promotions Pty Ltd 37.3% *1
Australian Rally Teams Discretionary Trust 14.9% *2 

*1: This is a private company, in which all shared are owned by Stephen Ashton. This company was formed to raise the initial loan that was    used to establish Rallycorp.
*2: These units are held in the trust and are not yet allocated.

No distributions have been made to unit holders to date, although the AMSC receives income via commission payments in return for the commercial rights of the ARC.

The Board of Rallycorp comprises:

Chairman: Mr. Stephen Ashton (CAMS nominee)
Members: Mr. Michael Thompson (CAMS nominee)
Mr. Ben Beazley (Registered Manufacturer nominee)
Mr. Steven Chopping (AMSC nominee)
Mr. Garry Connelly (CAMS nominee)

The permanent staff comprises:

Mr. Simon Larkin (Operations Manager)
Ms. Alison Macqueen (Media Coordinator)

Level 9 / 440 Collins Street
Melbourne VIC 3000
Ph: (03) 9607 1373